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Digital Marketing Trends Of The Century
Online marketing which is synonymous with internet marketing enables the public, through the internet, to know the products and services available. The rise in social media usage is a result of the increase of internet services in the 21st century. The introduction of social media platforms like Facebook, twitter, YouTube, Instagram and Google services has caused this. Knowledge of technical skills required for internet marketing make this form of marketing possible.
The availability of internet services has driven many companies to develop some internet presence to have a competitive edge against other companies. Internet marketing is a broad term which encompasses several marketing strategies some of which include Search Engine marketing, email advertising, social media marketing, affiliate programs, paid advertising blogs, websites and much more.
Search Engine Marketing refers to making websites to rank high in priority upon search. It involves deliberate methods in web design to make this possible. Generating traffic to websites by posting adverts to social media platforms which can then be retweeted on twitter liked and or shared on Facebook, and Instagram, repinned on Pinterest are forms of social media marketing.
Businesses can communicate information on new products, prices and offers by emailing not only their customers but also potential customers- a process is known as email marketing. It has proved useful in the past, seeing that the emails go to the personal email accounts which increase the chances of them being read. Affiliate marketing is a program through which companies reward their customers for making their products and services known, thus drawing new customers. To Draw new customers to the business; the Primary customer can utilize any available internet marketing methods. Businesses can sell their products through blogs with high traffic by paying the blogger to include their advertisements on their blog, a method that has become popular. The blogger may include links to the pages of interest in their posts.
Online marketing presents many benefits for companies and private entities looking to market their products. Parties interested in cutting marketing costs can use internet marketing as an advertisement tool. Internet navigation skills and internet connectivity are all it needs to market products online thus proving a cheaper method. Target marketing is possible using this method as seen in email marketing where specific individuals are reached. Online marketing is very flexible in terms of time. Internet marketing is not bound by seasons of time, thus can be carried out efficiently every day. The internet has made the universe a global village making advertisements accessible by anyone all over the world. Online advertising has become the key to competitive business in this generation.